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CHAGEE

NATURAL TEA WITH FRESH MILK,REFRESHING TEA TASTE &RICH MILKY FLAVOR

CHAGEE is a new China-Chic tea berverge brand under Sichuan Chagee Enterprise Management Co. , Ltd., Ltd. It focuses on natural fresh milk tea, our products covering pure tea, fresh fruit tea and related derivative products, etc., inheriting and innovating oriental culture and tea affairs. Combine them into a new oriental tea shop.

2017.11.17, our very first store opened at Wuyi Road, Kunming, Yunnan. With four years rapidly development, our brand become one of the top tea berverge brand among Yunnan, and has successively launched in Guangxi, Guizhou, Shanghai, Fujian, Sichuan and other cities. At the same time, it has opened 60+ stores in MALAYSIA, Thailand, and Singapore, and it has set off a trend. , It has become one of the few brands in the tea berverge market that has made the ultimate and original Chinese culture, and has gone overseas with the brand of Chinese tea culture. Today, the number of global stores has exceeded 650+.

Brand Story

THE NAME Of CHAGEE

Our brand name comes from the Chinese epic story-Farewell My Concubine.

The main story comes from Chinese famous ancient store record book, <Shi Ji>-(Xiang Yu Story).Before Xiang Yu committed suicide, he said that:"Back then, I crossed the river with 8,000 brothers, but today I am the only one to return. Even if my hometown elders pity me, what face do I have to meet my Jiangdong elders? Even if they don’t say anything, don’t I feel guilty in my heart?." Although Xiang’s defeat was reckless, the proud King Chu’s righteousness to Jiangdong’s brothers touched the world. Although Xiang could retreat and claim the title, he still felt ashamed of himself. In the end, he choose to died with his dead brothers. Both Yuji and Xiang went to death for their faith and persistence.

This is the pride and perseverance of the Chinese people, and this is also the obsession of the "CHAGEE" for Chinese tea culture.

WE HAVE SOLID FOUNDATION,WE WILL GIVE OUT OUR BEST PERFORMANCE,FROM MYSTERIOUS ORIENTAL

As the most important origin of tea in the world, Yunnan is the most ancient hometown of tea.

The ancient tea tree communities that have been hidden in the Yunnan for thousands of years, and the ancient tea trees with a history of more than 2,700 years, are all the activation of the origin of the tea trees. They vividly record the history of tea evolution and at the same time tell the ancient times. The luxuriant and verdant areas in Yunnan highland of the times. Known as the world's plant kingdom, Yunnan provides the most basic trade goods for the ancient Tea-Horse Road.

CHAGEE BELIEVE THAT:WHEN YOUNG PEOPLE DRINK TEA,CHINESE TEA WILL HAVE A FUTURE

"CHAGEE", starting from this, we must put "tea" in our bones, and our products insist on using world-class organic oolong tea gardens-raw leaf teas directly collected from the tea mountain covering an area of 2,700 acres, instead of using tea powder, tea dregs, etc. ; The milk used in all products comes from pollution-free sunshine pasture, fresh milk, no creamer; all kinds of fruits, from 39 ecological orchards, are picked and supplied directly, with natural nutrition. "CHAGEE", the original leaf tea, fresh milk, a cup of good tea.

CHAGEE owns more than 2,700 acres of high mountain organic ecological tea gardens in Fujian, Yunnanand other places. The tea garden has a superior environment and climate without any pollution, and is a natural high-quality green food base. It also has its own tea processing plants in Lihu town and Jiangmen city in Chaoshan.

JASMINE SNOW BUD TEA (JASMINE GREEN TEA)

Jasmine and Snow bud are two types of tea. Snow bud is the tea before the rain every spring. It is the tenderest part of each tea tree. The yield is scarce and it is difficult to pick. It is more common in the mountains of southern Xinyang, parts of Shandong, and Sichuan. Jasmine tea belongs to scented tea with a history of more than 1,000 years. The birthplace of jasmine tea in the world is Fuzhou, Fujian. Its tea fragrance and jasmine fragrance are interactively fused, and it has the reputation of "jasmine has the supreme taste and is listed as the first fragrance in the world". The two are blended and brewed together. Rich and diverse taste!

OSMANTHUS OOLONG

Osmanthus Oolong is a traditional export product of Anxi, the hometown of "Tieguanyin", and is mainly sold in Hong Kong, Macao, Southeast Asia and Western Europe. Osmanthus oolong is mainly prepared from the summer and autumn tea of that year or the following year. The cord is thick and heavy, the color is brown, the aroma is elegant and timeless, the taste is mellow and sweet, and the soup is orange-yellow. Modern scientific researches at home and abroad have confirmed that oolong tea has the functions of refreshing and rejuvenating, eliminating fatigue, promoting body fluid and diuresis, antipyretic and heatstroke prevention, sterilization and inflammation, detoxification and disease prevention, digestion and greasiness, weight loss and bodybuilding, and other health care functions. Anti-cancer, lowering blood fat, anti-aging and other special effects. The sense is rich and diverse.

ROSE OOLONG

Rose tea and Oolong tea are new teas that are blended together. CHAGEE’s rose oolong tea belongs to the Taiwan Oolong Flower and Fruit series. It uses Taiwan Island Oolong tea as the base, and is matched with high-quality imported roses. It is a fashionable oolong tea made by exclusive blending and long-term smoking and baking. Sweet and strong fragrance, charming taste, rich and diversified taste.

TANGERINE PU'ERH

The most distinctive local Pu-erh tea in Yunnan is combined with Guangdong Xinhui tangerine peel, which has a unique scent of aging. Pu'er tea has a long history and culture, and long-term drinking of Pu'er tea can scrape the intestinal fat and relieve greasiness. Tangerine Pu'er tea soup has a heavy taste, sweet, heavy but not bitter, smooth and soft, full of tea flavor and mild tea taste.

BRAND MILESTONE

2021.9

The Chunxi Road shop opened(First shop in Chengdu,Sichuan )

2021.6

The Group Headquarters Company Of CHAGEE moved from Kunming to Chengdu, and established Yunnan Branch and Sichuan Branch

2021.5

The company is valued at 1.8 billion and received B round of financing, with an investment of 160 million

2021.1

The company received 160 million A round of financing

2020.11

The number of stores in Asia reached 240, with a monthly sales of 2 million cups, becoming the top brand in Yunnan

2019.10

CHAGEE entry Thailand market

2019.8

CHAGEE entry Singapore market

2019.8

Malaysia first store opened at Petaling Jave, KL

2019.7

Organic cold brewed tea is the first to be sold in Yunnan

2019.5

CHAGEE entry Guangxi market and established Guangxi Branch

2019.2

CHAGEE organic tea plantation base completed

2018.10

CHAGEE established South China region company, and East China region company began to lay out the national market

2018.10

Establish International affair center, joint Venture with famous badminton player Datuk Leechong Wei family to form up BaWangChaji (M) Sdn Bhd, and start to promote our China-chic tea beverage at Malaysia

2018.6

CHAGEE blind box promotion, with Tik Tok, attract over 10billion network traffic

2017.11

The first store of CHAGEE opened at Wuyi Road, Kunming,Yunnan

2017.6

CHAGEE established at Kunming,Yunnan

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